I have been commissioned by TC Technologies to devise an advertising campaign for their new line of DISCO (DIgestible Self-assembling COmputers) products. These new products allow for seamless integration of human thoughts and digital networks; they are built on a revolutionary technology which combines real electronic components with natural neurotransmitters. Each product is packaged in easy to digest gelatin pills. Once ingested, the pills will dissolve and the electronics will self-assemble into computers uniquely capable of communicating wirelessly each person’s thoughts.
As part of the advertising campaign, I have designed the logo of the company, promotional banners, product cases and packaging. The advertising campaign was introduced to the public as part of the Art Vacancy festival.